There are roughly around 10,000 marijuana dispensaries in the country and many more popping up every day. With a plethora of dispensaries to choose from, you must capture the attention of the customer.  One cannot just rely on the product itself; you must focus on the overall experience. We are going to present you with a special mantra that will make them walk straight into your dispensary:

1. Focus on Customer Service

Irrespective of the size of your dispensary, efficient customer service is what can take your business to the next level. It is the most important aspect to get more footfall at your dispensary and hence drive up the sales. This can also be a differentiating factor between good and great marijuana dispensaries. To ensure this you must invest in trained, courteous staff. Even if this means more time spent on hiring, remember the service is what’s going to give you the sales pay off. Conduct a thorough training session for the staff explaining them about different features of your business including the product variety, customer service, etc. Give them an understanding on how to deal with the people of different ages and buyers respectfully. Also teaching them how to develop long term relationship with the customers.

2. Creating a Brand

First impressions matter the most if you want to maintain a regular customer. With the help of some effective and consistent branding, this can be achieved. Consistency must be maintained in terms of the store interiors, the communication/ marketing material that goes out and the appearance of the staff. These will play a key role in your marketing and help the customers remember you.

To have an effective and attractive store design: focus on the layout of the dispensary, create a sense of comfort and get the right décor for the lobby or waiting area. This can have an instant impact in ways of either inviting the customer to your dispensary or driving them away. Branding also leads to raising an expectation in the minds of the consumer for the product that’s being sold to them by you.

3. Promotions and Incentives

With plenty of choices out in the market, using promotions and incentives is a great way to lure the customer into your dispensary. Think of deals like buy one get half off on the second one, get free product samples of the new variant on a minimum order value purchase made or buy a cartridge and get charger free, etc. You can also have Deal of the day, which will help mark that day in the minds of the customer and will help push your sales through the roof!

Taking your promotions, a step further is to market it via SMS deals. This can be incredibly useful in driving the sales on specific items and staying on top in your customer’s minds. Executing a promotional program may seem like a bit of work, but the payoff is well worth it!

4. Focusing on the POS system and Display advertising

Evaluate the data gathered from the POS systems to gain insight to know what’s the best-selling item of the dispensary, which is bought more often, analyze both in the mid – to – high -range category. This evaluation will help you decide the product placement within the store, ensuring that those products make it to the customers’ bag.

Besides this, to have more interaction with the customers you can try using displays to educate your customers on the uses of Marijuana, it’s advantages, showcase engaging videos about facts and statistics, and double it up as your menu for product selection. These screens are a guaranteed way to get your customers attention. Educating your customers about the safe use of cannabis is extremely important to entice them for future purchase.

5. Bonding with the Community

Interacting with your dispensary customers is a crucial part of marketing. If you want people to know about your dispensary, you must let them know you exist! The best way to do so is to participate or sponsor community events. After all the best publicity once can get is the word of mouth. No matter how much you spend on marketing, the only thing that’ll work wonders is a recommendation from a trusted friend, neighbour or family member. So, get out there to win over their trust and eventually gain future customers.

6. Payment convenience via installation of ATM machine

Installing an ATM will resolve your customer payment woes. These happy customers are the only guarantee of a solid customer base. The reason being the ever-changing marijuana laws, which have affected the banking sector. It has become impossible for dispensaries to accept credit cards. To exceed customer expectation, get your ATM Machine customized to suit your marijuana dispensary requirement from us. Get a free consultation from Maryland ATM by calling (240) 565-0001.